THE box for Glendronach’s 45-year old Single Malt Scotch Whisky picked up the Award of Excellence at the Starpack Industry Awards on 11 July.
Designed by Professional Packaging Services (PPS), the box was lauded by judges for the ‘nubuck’ effect box with its antique gold plaque, which provides consumers with an added theatrical element as the bottle is accessed from an inner compartment. It attracted comments such as “extreme luxury inside and out, fantastic attention to detail and use of high end embellishments”, and, “a luxury feel to a luxury product – a pack to treasure”.
The box picked up the top prize in the Luxury and Giftware category. The annual Starpack Awards ceremony – which has been going for 54 years – took place at The Institute of Materials, Minerals and Mining in London on 11 July.