THE label awards of FINAT, which represents the interests of the self-adhesive labelling industry worldwide, were won overall this year by Smyth/Dow Industries, USA for the Victoria’s Secret Sheer Love label (shown above).
Lauded for its “great visual impact”, the label garnered a unanimous judges verdict. It uses a combination of screen and flexo printing using nine colours and very sharp foiling, especially in the gold type areas. The deep black background contrasts with the pink and gold of the two roses. The metallised film base gives the label that extra “lift”.
Swedish company Rotakett ABB lifted the gong for Printed Processes with its Astrakan Guld cider bottle. A combination of three screen and five flexo inks gave the images on this label an almost 3D effect, said the judges. The prize in The Innovation Group was shared between Stratus Packaging from France for Etiquette IXcode for banks and the Schreiner Group from Germany for its electrically conductive films.
