YORKSHIRE printer Alpha Media Solutions Ltd is banking on the success of a new form of compact media after investing £3m to launch the product.
The new ‘Alpha Card’ is designed to deliver brand messages and according to the firm some of the world’s best-known brands are taking an interest.
Marketing director Andy Milner said clients can create Alpha Cards to match their exact requirements. It can also be produced in a number of finishes and the different designs can incorporate a range of shapes that are often thought to be too problematic for standard producers to print.
He said: “We know we are in a digital age, where social relations and online communications are thriving, but traditional print still plays a very important part in a campaign’s success.”