Tesco’s chain reaction

PACKAGING suppliers will now have more visibility around customer buying habits and promotional activity thanks to a new web portal launched by Tesco.
Designed specifically for the supermarket’s suppliers, Tesco Connect helps suppliers identify product trends and prepare for upcoming promotions, as well as respond quickly to changes in customer demand. Combining the forecasts with information on how quickly a product is selling ensures much better product availability for customers.
Tony Mitchell, supply chain director, said: “We are always looking for new ways to improve the service for customers and the information and insight shared through Tesco Connect comes from several years of development and technical innovation.
“We’ve already had some fantastic feedback from the suppliers who have worked with us on the new portal. Many of them have told us that the forecast data has begun to change the way they work and will help re-focus their efforts.”