Less is more

Beatson Clark

A new lightweight beer bottle by Beatson Clark has cut over one third of the weight from its predecessor.
The 500ml tapered product can be manufactured in amber or white flint and weighs just 285g compared to the firm’s original, which weighed in at 403g.
The bottle is the result of the latest investment in state-of-the-art equipment at Beatson Clark that enables customers to see what new products will look like in three dimensions on screen.
By using bespoke finish moulds customers can create their own design by having their company name or logo embossed on the side.
Marketing manager Charlotte Taylor said: “Our new beer bottle design is the result of market research which revealed a big demand for a tapered bottle available from general sale. The bottle is suitable for beers, ales or ciders, and is interchangeable with an MCA neck finish so can also be used for soft drinks.”