SPANISH brewer San Miguel has launched its first ever UK brand extension in a new clear glass bottle.
The 33cl San Miguel Fresca bottle was designed and made by O-I based on criteria set by San Miguel’s British licensee, Carlsberg UK.
It features a long, angular neck and sloping shoulders, which aids height impression. Clear film labels reproduce the brand name using the San Miguel palette of red, green and white. Most of the Spear-designed label has a transparent background to show the greatest amount of product. The pack is capped by the standard San Miguel branded 28mm crown closure and retails in a four-bottle multipack by Mead Packaging and 12 and 24 bottle cases by SCA Packaging.
Evan Williams, director business development Northern Europe at O-I, said: “San Miguel Fresca is a vibrant brand which recognises glass as a trusted packaging material that supports its positioning.”
