THE design and packaging of Tennent Caledonian’s new Tennent’s Original Export has been developed using designs by Stirling-based illustrator Steven Bonner.
His interpretation of the ‘Red T’ features classic architecture, such as the Forth Rail Bridge, Charles Rennie Macintosh designs and modern locations including Glasgow’s Armadillo.
John Gilligan, sales managing director, said: “As Scotland’s market-leading brewer, we are launching Tennent’s Original Export with an aim to re-energise the premium lager category, introducing our successful export product to Scottish consumers. Its launch is designed to meet the consumer opportunity that exists for a locally produced, premium lager in Scotland.”
