Baxters, keeping it in the family

Baxters Food Group

Baxters Food Group has revived its range of preserves with a new label highlighting the company’s 19th century origins.

The jar design of the new range has a number of notable features including the ‘made with years of family know how’ message stamped on the lid, distinctive white labels with handwritten script – complete with the 1868 founded stamp.
Yvonne Adam, marketing director, said: “Preserves are at the very heart of the Baxters range, we have been creating jams for over four generations, so are experts in producing the best tasting, highest quality recipes in the market. Our new range will add a further boost to retailers by creating strong stand-out on shelf from a brand that consumers know and love.”