THE Label Makers has worked with Halfpenny Green Wine Estate to produce a new look label for the firm’s oak-aged Solaris wine, part of the premium range.
The design, which is said to mark a natural evolution of the key feature of a signature coin on the label, is due to be rolled out across the other premium range bottles within the next month, with plans to extend this to the entire range.
Established over 40 years ago, Halfpenny Green Wine Estate is one of the largest vineyards in the UK, producing wines from its 30-acre vineyard in South Staffordshire.
Crafted using uncoated white matt wood-free printing paper with a felt-marked finish, the labels are designed to reflect both ‘aesthetic excellence and environmental responsibility’. The material is designed to withstand challenging conditions with its wet strength and fungicidal treatment, ensuring the labels remain ‘pristine’ even in wet environments like ice buckets.
The laminate contains 70% post-consumer recycled content (PCR).
The new labels feature full-colour digital print, intricate lines, foils, embossing, high-build spot varnish and spot flexo on the coin detail and colours. Wolverhampton-based design agency, The Studio Group, created all branding and redesigns.
“As far as we are concerned, The Label Makers have been the ‘go-to’ in the industry for beverage labels since August 2017, when we started working with them,” said Julian Sollom, head of sales at Halfpenny Green Wine Estate. “They really understand drinks labels, producing consistently high-quality products, such as scuff-resistant labels that maintain their integrity in shipping and in ice buckets. Our long-standing relationship has seen them consistently produce premium labels perfectly tailored for their intended purpose.”
Dan Wilson, business development manager at The Label Makers, added, “As always when we work with companies like Halfpenny Green, who have a strong brand ethos and sustainability stipulation throughout their business, we do our utmost to match their requirements. Clear communication between ourselves and the client throughout the project was key to ensuring that the brief was followed to the letter, so we could extract as much as possible from the design details.
“Having established a great working relationship with the estate, we are proud to have been part of this project and their ongoing success. We look forward to working with them in the future.”
