ASDA is to equip all of its seafood supplier’s fleets with equipment to collect plastic waste at sea.
The supermarket has said that over 500 vessels will receive the equipment required to collect discarded bottles, plastic carrier bags and marine waste.
Dubbed ‘Fishing for Plastic’, the initiative will be rolled out globally with Scotland, Alaska and Norway already being confirmed participants.
Laura Babbs, Asda’s sustainability manger said, “At Asda, we’ve worked hard to reduce and remove plastic from across the business but we always looking for ways to further our commitment to protecting the planet and working with our suppliers to tackle the wider issue of plastic pollution is vitally important.
“We can’t tackle big climate change issues alone and so it’s important for us to listen to and work in partnership with our suppliers, so we can make a real difference to tackling plastic pollution everyday. This is just a small step in our ongoing sustainability journey, but together with our suppliers, we have the ability to make a big difference.”
Helen Bird, strategic engagement manager from WRAP commented, “Keeping plastic waste out of the natural environment is central to the aims of The UK Plastics Pact, so we welcome this move from one of our founding members. Collaborative working across supply chains is the only way we can tackle the issue of plastic pollution effectively.”