A Lucozade-backed edible, plastic-free packaging innovation is a step closer to being introduced to the high street after receiving government funding.
The capsules, called Oohos, are made by London-based company Notpla who use a material made entirely out of seaweed extract to form an edible and bio-gradable way of delivering drinks under 100ml in plastic-free form.
Lucozade likened consuming an Oohos packaged drink to that of eating a whole cherry tomato – whereby the capsule is placed at the side of your mouth then bitten down upon. The capsules were recently trialled at the London Marathon to great success, with Lucozade saying that ‘very positive responses’ were given to the 36,000 Oohos packaged Lucozade Sport drinks given out.
The funding received by Notpla was awarded by Innovate UK, which is part of the UK Government’s innovation agency. It is now hoped that a machine able to produce 3,000 Oohos a day can be developed and installed in gyms and restaurants.
Michelle Norman, director of external affairs and sustainability at Lucozade Ribena Suntory, said, “Oohos offer Lucozade Ribena Suntory a completely new and innovative way to deliver on-the-go servings of Lucozade Sport to consumers. With Government backing, we are excited to see how Oohos can be rolled out and made more widely available. We are proud to be collaborating with Notpla on this new evolution in manufacturing and we will continue to make positive steps to become as sustainable as possible.”
Lise Honsinger, CFO at Notpla, added, “Notpla is thrilled to have received government support for this project, as it moves us one step closer to seeing our product commercialised, and also allows us to grow the team, creating four new engineering roles this year. It is great to have Lucozade Ribena Suntory on board, supporting us as a trial partner, as well as restaurant Vita Mojo.”